
Blog Posts
Deliberate Practice & Self-Reinvention, Open Sourced.

Influencers: David Dobrik & The Power of the Modern Media Celebrity
David Dobrik is the perfect example of a modern-day influencer who built his brand without the help of traditional, big-media channels to build a colossal following.

How White Claw Avoided Commoditization & Stood Out In A Crowded Market
4 Powerful Marketing Lessons from White Claw and Microsoft Word

How To Reach Offline Customers
Communications response strategies for “non-essential” businesses

What to Do After COVID-19 Forced You To Close Your Doors
Three business and marketing strategies to pull your business through the pandemic.

Great Businesses Are Never Sleazy
The 3 biggest local business promotion levers and how you can pull them (with case studies)
